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Technology news and Jobs 
Fuzzy Logic 15% of Americans are “off the network”!
Fuzzy Logic 15% of Americans are “off the network”! | 15% of Americans are “off the network”! |
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| by Alex Zaharov-Reutt | |
| Monday, 07 May 2007 | |
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The report says that this 15% is mainly ‘older adults’, some of whom do have digital cameras and computers (but evidently no Internet connection to go with it), despite the easy and generally affordable availability of a plethora of gadgets and increasingly inexpensive Internet accounts. According to the report, US users can be split into three groups. There is an ‘elite’ group which makes up 31% of the population. They love gadgets, regularly use the Internet and can be split up further into subgroups. 8% of the 31% are ‘productivity enhancers’ who use the Internet for communications, 7% are ‘connectors’ who connect to people and digital content online, 8% are ‘omnivores’ who ‘voraciously’ participate online and 7% are ‘lackluster veterans’ who joined the online space early on but are less enthused about cell phones. The second of the three groups makes up 20% of US users. It’s split into two sub-groups of 10% each, with ‘mobile centrics’ making up one group. They love cell phones, don’t use the Internet as much, and apparently has a large share of African Americans, so says the survey. The second group of 10% are ‘connected but hassled’ – they do go online, but aren’t terribly enamored of the process. The last part of the three major groups interestingly makes up almost half of the US population at 49%. This group doesn’t own a lot of technology, with only 14% of the group having access to broadband at home. 8% of this group are ‘light but satisfied’ users who only access the technology when it suits them and is definitely not an everyday part of their lives, 15% are ‘indifferent’ and find connectivity annoying, while the remaining 15% are the group who don’t use cell phones and have no Internet connection. So, it’s definitely an interesting look at Internet and technology use in the world’s most powerful country, and shows that not everyone has been bitten by the technology bug, although is clearly in use by the majority of users, even those for who do not go online or use technology every day of their lives. {moscomment}
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