Technology news and Jobs 
Information Technology News Microsoft's web advertising plunge
Information Technology News Microsoft's web advertising plunge | Microsoft's web advertising plunge |
|
| by Stephen Withers | |
| Friday, 27 July 2007 | |
|
"Throughout the company we have crack research teams with brilliant minds and fires in their bellies working on next-generation search and ad technologies," he said. "We're harnessing their energy and ingenuity and consolidating them into one, cohesive organization." Rick Rashid, senior vice president of Microsoft Research, said "The ISRC represents a new model for moving technologies quickly from research projects to improved products and services." Microsoft also announced an agreement to acquire advertising exchange AdECN, which provides an auction marketplace for buying and selling display advertising. "Both Microsoft and AdECN have a deep commitment to creating the technologies and platforms that enable advertisers and publishers to maximize their ROI in the digital marketplace," said Kevin Johnson, president of Microsoft's platforms and services division. "We believe the addition of AdECN to the Microsoft portfolio is a perfect fit and will create more efficiency for the industry by forming a more robust marketplace between advertisers and publishers, aggregating more supply and demand." William Urschel, AdECN's founder and CEO, said "Joining forces with Microsoft will provide the capital and resources to enable AdECN to scale the exchange at a much faster pace, making it more attractive to the advertising networks and other traffic aggregators looking to better serve their advertisers and publishers." According to US reports, Microsoft CEO Steve Ballmer told financial analysts yesterday that the company is "hell bent and determined to allocate the talent, resources, money and innovation" needed to become an advertising powerhouse. One of the reasons Microsoft needs to boost its standing in the advertising industry is to avoid being dependent on partners if it chooses to finance web-delivered services though ads rather than user subscriptions.
Get stories like this delivered daily - FREE - subscribe now
|
Tags
){kind=icon}
| < Next story in category | Previous story in the category > |
|---|
