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Why Microsoft should fear Intel Macs |
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by Stan Beer
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Thursday, 13 July 2006 |
There has been much talk about the threat that Apple Macintosh computers now pose to Windows PCs - or should we say Windows only PCs. Make no mistake, the talk is well justified, as recent market research shows. However, what hasn't been talked about as much is the very real threat that Macs now pose to the Windows operating system itself.
Stories about Apple's Boot Camp software and vitualization software
from US startup Parallels, both of which allow Windows and Mac OSX to
coexist on new Mac desktops and notebooks, are already sending shivers
through the collective spines of Windows PC vendors. The new Macs are well
priced, well made and now present an attractive alternative to the one
dimensional PCs in the marketplace.
Who wouldn't want a computer that could enable you to run all of your
legacy applications as well as provide you with access to a bunch of
new ones that are easy to use and come preloaded in a package that is
comparable in price to the alternatives?
The issue for Microsoft is that all of a sudden its users who have
bought their first Mac, will be exposed to a new operating system which
will enable them to do most of the tasks that they have been doing on
Windows. Plus the new operating system will be less susceptible to
malware, easy to use and have excellent inbuilt features that home
users like, such as fast searching for files using with a feature
called spotlight and a great media player. As a Mac user says, it's
nice to feel that you can do your internet banking without worrying
that you have a key stoke tracking Trojan installed.
All of the above may not be of concern to Microsoft in the business
environment, but in the home there is a definite issue. Most home users
couldn't care less about work applications. All they want to do is surf
the net, listen to music, watch movies, send emails, talk to their
friends using Skype, and maybe write a letter. You don't need Windows
for any of that and you don't need monthly Patch Tuesdays.
Possibly the worst thing that has ever happened to Microsoft in recent
times, aside from the rise of Google, is the move of Apple to the Intel
platform. It is a law of physics that molecules in a densely packed
chamber will tend to filter through a diaphragm separating the chamber
from a less densely packed area. It's called osmosis. With Windows
coexisting with Mac OSX on the same box, the osmosis of Windows users
to the less crowded Mac OSX space is a real concern for Microsoft.
{moscomment}
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