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Telecommunications BBC plans digital radio MP3 add-on, or does it?
Telecommunications BBC plans digital radio MP3 add-on, or does it? | BBC plans digital radio MP3 add-on, or does it? |
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| Written by Stuart Corner | |
| Sunday, 13 August 2006 | |
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"We have a duty to make sure digital radio is relevant and clearly portable MP3 players are a massive area of growth...It's important for to us to make sure that people can listen to digital radio on their own terms," a BBC spokesman was quoted saying. Fine sentiments, but you would think that if there was an opportunity for a new personal music device someone in the massively competitive MP3 music player market would be on to it without a broadcaster, for whom such things are hardly core business, needing to get into the market. The report said plans were at an early stage, that no firm details for the capabilities of the gadget or how much it will cost had been set down and that was no timetable for when it might appear. Nor would the spokesman name potential partners, but dismissed as "pure speculation" the suggestion that Apple was involved. Maybe it's the classic example of vapourware: the BBC thinks there should be such a device on the market to expand the digital radio audience to the 'iPod generation' and hopes that, by stirring the pot, it might prompt industry to come up with a suitable devices or devices without the BBC having to do anything further.
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