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Telecommunications Nielsen//NetRatings gives Google more of search market
Telecommunications Nielsen//NetRatings gives Google more of search market | Nielsen//NetRatings gives Google more of search market |
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| by Stuart Corner | |
| Tuesday, 22 August 2006 | |
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Most of Google's gains in the Nielsen//NetRatings rankings came from number two player Yahoo!, given a 28.8 percent share by comScore Networks but only 23.8 percent by Nielsen//NetRatings. Other rankings were as follows (comScore ratings in parentheses): MSN 9.6 (12.8); AOL 6.3 (5.9); ask.com 2.6 (5.4). comScore says its statistics are based on a "massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing." Nielsen//NetRatings figures are compiled using its MegaView methodology, but iTWire was unable to locate a comparable explanation of this on the company's web site.
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