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Technology news and Jobs arrow Telecommunications arrow Sybase to buy global mobile content leader Mobile 365
Sybase to buy global mobile content leader Mobile 365 PDF Print E-mail
Written by Stuart Corner   
Thursday, 07 September 2006
Sybase is to acquire Mobile 365, which it claims is the global leader in mobile messaging and content delivery, for approximately $US400 million in cash.
In the year to March 2006, Mobile 365 generated approximately $US90 million in revenue. The company delivers mobile data and messaging, premium content and value-added services for mobile operators, content providers, global brands, media companies, and financial institutions worldwide.

Its core products and services cover interoperability, interactivity services, and distribution. At the core of its offering is an operator-grade network that is claimed to be the most extensive private network for mobile messaging. Mobile 365 delivers more than three billion messages per month and has approximately 700 connections into mobile operators around the world.

"This acquisition extends our Unwired Enterprise vision with the addition of two new enterprise channels — wireless carriers and content providers — making Sybase the leading mobile enterprise software and services provider in the world," said John Chen, Sybase chairman, CEO and president.

"The mobile messaging market in the US alone is expected to grow to $US7.5 billion by 2008. Getting closer to this exploding mobile market through carriers is a key extension of our Unwired Enterprise strategy.

Mobile 365 is privately held and backed by venture capital firms including Draper Fisher Jurvetson, Draper Atlantic Venture, 3i Technology Partners, Institutional Venture Partners, and Mayfield. Following closing of the transaction, expected in Q4 of calendar 2006, Mobile 365 will operate as Sybase Mobile 365, a wholly-owned subsidiary to be led by Marty Beard, Sybase's senior vice president of corporate development and marketing.


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