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Information Technology News Warner siezes opportunity while Universal lambasts YouTube
Information Technology News Warner siezes opportunity while Universal lambasts YouTube | Warner siezes opportunity while Universal lambasts YouTube |
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| by Stan Beer | |
| Monday, 18 September 2006 | |
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As a channel of getting music videos to market, YouTube's undisputable drawing power has made first tier music companies like Warner sit up and take notice. A spot in a prominent position on the YouTube guarantees a direct route to a massive target audience that can be tracked to a degree not possible previously. However, Universal Music apparently is more interested in the copyrighted content that some YouTube patrons upload to the site, saying that sites like YouTube and social networking site MySpace owe the music industry tens of millions of dollars. The rest of the music industry has not yet indicated on which side of the fence that they sit. However, there is no doubting that a large part their target market is exactly the demographic that visits the phenomenally popular YouTube and MySpace sites. It remains to be seen whether the rest of the music industry will attempt to recoup a share of the tens of millions that YouTube and MYSpace have allegedly taken through infringed copyrights, or whether they will attempt to catch a ride on a multi-billion dollar gravy train as Warner Music has done. {moscomment}
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