Blog

Technology news and Jobs arrow Our Blogs arrow The BeerFiles arrow Wii takes first round from PS3, eleven rounds to go
Wii takes first round from PS3, eleven rounds to go E-mail
by Stan Beer   
Tuesday, 02 January 2007
You have to hand it to Nintendo. The company got its Wii console launch strategy about as right as Sony got its PS3 production and pricing wrong. Now it seems that just about every gamer, kid, and even quite a few non-gamers want a Wii while scalpers are struggling to get rid of PS3 consoles for a little more than list price on eBay. However, if one month is a round, there are 11 more to go until next holiday shopping season comes round.

The final figures for 2006 are not in yet, but there is a chance that Nintendo reached its target of 4 million Wii units sold world wide. Meanwhile, it is almost certain that Sony, plagued by severe supply problems, did not even come close to meeting its far more modest projection of 1 million PS3 units in the US and Japan.

On the surface, the future looks spectacular for Nintendo and exceedingly bleak for Sony in the new generation games space. Over the pre-holidays shopping period, the Wii has probably outsold PS3 four or five to one. As the lines of kids, gamers and casual onlookers at retail stores will attest, everyone wants to try their hand at using a Wiimote.

Nintendo has also clearly won the PR war. While everyone initially ridiculed Nintendo for its choice of name, the Wii brand has proven to be a bonanza for the media in terms of generating clever headlines. The puns have continued to flow thick and fast. Coining the term Wiimote for the Wii controller demonstrates what a great choice of name Wii turned out to be.

There has been a slight hiccup with the flying Wiimote incidents and an associated lawsuit. However, Nintendo seems to be taking it all in its stride and not many, the media included, seem to be taking the issue seriously.

The fact that my own gamer fanatic teenager is now begging me to go halves to buy a Wii seems to indicate that by the time PS3 reaches the global market in acceptable production numbers, Wii will probably have won a couple more rounds and may well rival Xbox 360 for marketshare, with a big lead over PS3.

From then on, however, the latest console war should become a fascinating spectacle. By March, the Wii with its revolutionary controller will no longer be a novelty and the hard core and casual gamer market will be judging it from what it can and can't do from a games perspective. Likewise, there should be more games on the market that can take advantage of the superior processing and graphics capabilities of PS3.

 
< Next story in category   Previous story in the category >
iTWire user statistics Visitors last 30 days
Suscribers
904,266
13,751
#1 independent technology news advertise here
  •   *  
  • Search
  • AdvSeach
  • Login
  • Events
  • FreeStuff
Subscribe to our free e-newsletter

- Advertisement -

The Beerfiles IT BLOG BeerFiles is an in-your-face and sometimes irreverent blog concerning all things to do with IT, technology, people and the media from the point of view of a hard boiled technology journalist and commentator.