Stephen Jobs wowed the world in 1984 with the talking Mac and changed the music market in 2001 with the iPod and later iTunes. In 2007, Jobs and Apple have delivered again with the iPhone, a mobile phone iPod that blows every other mobile device out of the water.

The new hybrid phone, iPod and internet device demonstrated by Jobs to sounds of oohs and ahs and cries of awesome from an enthralled audience of 7500, delivers on everything and more that users and media had been expecting. The device truly is as awesome as the pre-launch rumours and expectations of users.

It’s all there as outlined in the rumours. The patent filed for the touch screen hybrid device, the name iPhone, the combination phone and iPod, full computer strength Internet access and the tie in with US carrier Cingular. All the rumours were correct.

Jobs boasted that the device is five years ahead of any of the smart phones on the market such as the Blackberry and Treo – and he’s right. What he demonstrated was essentially the world’s first truly mobile wireless full featured computing, communications and music player in a neat user friendly package.

“Apple has three revolutionary products in one device,” Jobs said at Macworld. “First there is a wide screen iPod with touch screen controls. Second there is a revolutionary mobile phone. Third there is a breakthrough Internet communications device.”

The iPhone (is there going to be a conflict with Cisco over the name?) has easily the best user interface I have ever witnessed in a mobile device. There is just one small home button that brings up the main menu. From there, it’s a simple matter of choosing from an icon whether you want to play music, make a phone call, send an email or access the Internet.

As previously outlined in the touch screen device patent filing, the iPhone’s personality changes depending on the function you choose. Once you choose a function such as mobile phone or iPod, you get an intuitive touch screen menu that is simplicity itself to use with the full computing power of Mac OS X at your disposal.

The touch screen takes SMS messaging to a new level, with an onscreen QWERTY keyboard and chat session history which makes messaging feel more like an instant messaging system, such as Skype or iChat. Likewise, email is a breeze, with the onscreen keyboard, touch screen scrolling of emails by moving your finger up and down the screen and full html capability, enabling users to send and receive photos.

To give you an idea of how intuitive the iPhone is, it enables you to change orientation of content on the screen between portrait or landscape simply by holding the device differently. Resizing photos for sending with emails is a simple matter of pinching the screen (moving your index finger and thumb closer together or further apart across the screen) until you resize the photo to the desired size.