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Information Technology News New search engine Megaglobe promises click fraud protection
Information Technology News New search engine Megaglobe promises click fraud protection | New search engine Megaglobe promises click fraud protection |
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| Written by Stuart Corner | |
| Wednesday, 24 January 2007 | |
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The latest development has been a long time coming. Megaglobe announced its intentions in January 2006 with a press release that was much more informative than its latest announcement. "Megaglobe will be Google's hottest competition in a long time, protecting its advertisers from fraudulent click-throughs on their sponsored spots," it said. "Experts have estimated that click fraud accounts for as much as 30 percent of an online advertiser's expense, and Megaglobe will offer a revolutionary zero percent click fraud rate for sponsored ads. Advertisers will be able to verify clicks by comparing Megaglobe's online reporting with their own server logs. Megaglobe's sponsored listings will also be cheaper than those available on Google, Overture and Miva." Megaglobe has claimed to have come up with a new page rank method "to offer users the best results for their searches." And it said that its search engine "will trawl through more than a billion indexed pages, and search results can be translated into 150 languages, making Megaglobe the world s first truly international search engine." The organisation is a member of the Interactive Advertising Bureau (IAB), which includes Google, Yahoo! and MSN in its roster.{moscomment}
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