Connell will lead Marketo’s strategy of raising its presence in the Asia Pacific region.
At Basware, Connell developed regional marketing plans that focused on fuelling the company into the next stage of its growth and led the company’s strategy that generated revenue for Basware’s cloud-based B2B financial process automation and payment solutions.
“Our key objective has always been to continuously invest in our ANZ operations”, says Bill Binch, Marketo ANZ managing director.
Connell previously worked across a range of companies, including IBM, CA Technologies, Commonwealth Bank and Subaru.
“The message is simple – customer demands have changed rapidly and continue to evolve,” Connell says.
“Companies that don’t adapt will fail. Digital transformation that extends across the company ecosystem in a unified, engaging way is no longer a ‘nice to have,’ it’s critical to driving growth. I’m looking forward to helping marketing professionals take charge with Marketo and lead their organisations through this rapidly changing environment.”