Home Business Telecommunications Singtel’s DataSpark, Analysys Mason team up on telco network planning app

Singtel’s DataSpark, Analysys Mason team up on telco network planning app

Singtel’s DataSpark, Analysys Mason team up on telco network planning app Image courtesy of IndypendenZ at FreeDigitalPhotos.net

Singtel’s data analytics subsidiary DataSpark and telecommunications analysis firm Analysys Mason have signed a memorandum of understanding to develop a network planning application to help mobile operators drive revenue and optimise capital expenditure.   

The app is designed to help operators allocate capacity where most appropriate, by leveraging Dataspark’s Network CAPEX Optimiser platform to analyse datasets, including customer satisfaction scores and potential demand as well as network traffic and yield.

With the app, operators can choose the best location for new cellular sites or upgrade existing network infrastructure using insights gleaned from the data.

“Our collaboration with Analysys Mason has the potential to boost the financial performance of mobile operators worldwide,” said Ying Shao Wei, chief operating officer of DataSpark.

“It could be a game-changer for telcos in that it can help them build their networks more efficiently and enhance their customer engagement. By using the app to distill and analyse datasets, including past customer transactions, in a non-invasive manner, operators can customise products and services for specific customer segments to generate new revenue streams.”   

According to the two companies, operators will be able to make better and more informed decisions based on the app’s recommendations, and they say trials on the app being conducted by a major Southeast Asian telco have demonstrated an 11% improvement on the carrier’s return on investment compared to current approaches which only take into account traffic.

“This collaboration brings a practical approach to big data analytics for Analysys Mason’s clients,” said Bram Moerman, chief executive of Analysys Mason.

“With CAPEX optimisation as a first use case, we are confident that our approach lends itself equally well to revenue enhancement opportunities, as well as tackling next generation 5G deployment strategies.”    

DataSpark and Analysys Mason say they are also working with mobile operators in the Asia Pacific region to support the development of analytics capabilities for objective decision making.

Both companies say that in the future, the application would have additional capabilities to help carriers plan fixed wireless access deployment, fibre-to-the-home roll-out and 5G deployment. It will also include a feature to help telcos identify new data monetisation opportunities in sectors such as transportation, advertising and smart urban planning.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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