Home Deals Skyfii wins contract with UK shopping centre

Skyfii wins contract with UK shopping centre

ASX-listed guest Wi-Fi, analytics and marketing services provider Skyfii has marked its entry into the UK shopping centre market vertical with a contract for the deployment of its cloud-based IO Connect data analytics solution by the Lexicon Shopping Centre in the town of Bracknell in Berkshire.

Skyfii’s continued deployment across shopping centres internationally follows the company's previously announced contract wins with Aliansce Shopping Mall, One Five One Property and The GPT Group, and as the leading provider of data analytics and marketing services to Australian retail property groups.

Skyfii’s 12-month contract with Lexicon is in partnership with Switchshop, a UK-based reseller providing networking, security, wireless, IP telephony or servers and storage services.

John Rankin, managing director, Skyfii (ASX:SKF), commented, “Lexicon Shopping Centre marks the first contract in the shopping centre vertical for our UK team, whose recent establishment and successful contract executions has shown the potential this market has for Skyfii’s services.

“With a number of precincts including, food, shopping and leisure, Skyfii’s IO Platform will be able to provide valuable analytics to support both operational and marketing teams at Lexicon, measuring venue performance, shopper behaviour and customer affinity to precincts within the centre. More importantly this information can be used as a critical marketing support tool, enabling contextualised and personalised campaigns to be delivered, all within the IO Platform.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).