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CA gives tick of approval to iOT Alliance data practice guide

The peak body for the telecoms industry, the Communications Alliance, has welcomed the launch of the iOT Alliance Australia’s guide to good data practice.

The iOTAA’s guide — Good Data Practice: A Guide for Business to Consumer IoT Services for Australia — was launched on Wednesday, and is the product of a major collaborative effort by industry, consumer representatives and regulatory bodies to address consumer-related concerns about business to consumer IoT services.

The guide deals with what industry players need to consider when supplying IoT devices and services to consumers, and aims to promote industry and consumer awareness of good practice in dealing with data associated with business to consumer IoT services.  

Gavin Smith, IoTAA chair, and president and chairman of Robert Bosch Australia, launched the guide and said “IoTAA believes that industry needs to step up and take responsibility for the inherent risks in Internet of Things services. Providers can rely too heavily on consumers to understand and mitigate risks”.

Communications Alliance says the guide focuses on measures that IoT providers can take to build consumer trust and understanding of safe use of IoT products and services.  

And, recommendations include that providers ensure the ‘terms of use’ of their products and services are fair, and clearly expressed, particularly on uses of consumer data and secure use of IoT devices.  

The Guide is authored by IoTAA’s Workstream 3: Data Use, Access and Privacy, chaired by Peter Leonard, Principal, Data Synergies.

Input was provided by many industry and regulatory bodies, including many members of Workstream 3 and staff of the Australian Competition and Consumer Commission, Australian Communications Consumer Action Network and the Office of the Australian Information Commissioner.

The Guide outlines seven good data practice principles, dealing with:

  • Consumer protection;
  • Accountability;
  • Customer empowerment;
  • Cyber protection;
  • Customer data transparency;
  • Data minimisation; and
  • Customer data control.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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